2020 Season —
Join the wave
BRANDING | HAND LETTERING | ILLUSTRATION
The 2020 Season’s creative campaign is inspired by the 2020 Wave jersey, a celebration of the city of Vancouver, and the eagerness of a fresh start with a new team and new leadership.
The wave icon and pattern, dynamic use of blues, and water imagery throughout the ‘Join the Wave’ campaign and branding is a reflection of Vancouver–its flag, beautiful landscape and vibrant atmosphere. The essence of this campaign is weaved throughout the Club’s branding and assets.
